Pricing at a Glance
| Service | Best for | What’s included | Pricing |
|---|---|---|---|
| One-time setup | Small businesses | Complete lead and call tracking setup (GTM, GA4, Google Call Reporting); hyper-local geo-targeted campaign buildout; high-converting landing page layout and copy tweaks; negative keyword shield that stops wasted ad spend on day one; client reporting | From $1,000. Landing page add-on available |
| One-time Ad Grant setup | Non-profits already approved for the Ad Grant | GA4 and Google Tag Manager conversion tracking; a compliant account structure with multiple ad groups per campaign, text and responsive search ads, sitelinks, and strict geo-targeting; and campaign launch | From $1,200 |
| Monthly management | Small businesses | Bid management and keyword optimization; ad copy testing and negative keywords; ongoing layout and conversion recommendations; weekly optimization with a monthly report and strategy call | From $1,500/month (up to $2,500, depending on ad spend and scope). Month-to-month |
| Monthly management | Non-profits | Strict Ad Grant compliance protection (5% click-through rate, quality scores, negative keywords); active keyword tuning; landing page advice; campaign management; conversion tracking; weekly optimization with a monthly report and call | From $650/month. Month-to-month |
- Most clients start with a one-time setup, then move to monthly management. Final pricing depends on account size and scope, and is confirmed on your consultation call.
- Restaurants, retail shops, and multi-location businesses get a custom quote. Book a consultation and I will quote it on the call.
Optional Add-Ons
- Custom campaign landing page: A new page built for a specific campaign and connected to your tracking. $500 if you provide the content (your offer, text or a rough draft, photos and logo, testimonials, and business details), or $1,000 if I write and design it. Built on your domain or a subdomain, for example offers.yourbusiness.com. You own the page, and I work in it with your access.
- Google Business Profile / Local SEO management: $500/month
- Layout implementation after setup: $100/hour, billed in 30-minute increments ($50 per 30 minutes). Recommendations are included in your monthly plan; this covers me making the changes for you.
What Happens in My First 90 Days?
| When | Focus | What I do |
|---|---|---|
| Days 1 to 30 | Foundation | Conversion tracking setup and verification, campaign buildout, negative keyword shield, geo-targeting, landing page layout recommendations, and launch |
| Days 31 to 60 | Clean up and test | Search term reviews and new negative keywords, ad copy tests, bid strategy tuned to your cost per lead goal, and your first monthly report and strategy call |
| Days 61 to 90 | Scale what works | More budget toward your best-performing campaigns, expansion into remarketing or Performance Max where it fits, and a plan for the next quarter |
- The first weeks are for gathering data and getting the foundation right, and results typically improve as data builds. I plan for that testing period instead of promising overnight results. For non-profits, the timing of your Ad Grant approval depends on Google.
How Will You Track My Results?
I report on what matters to your business: leads, calls, form fills, bookings, and cost per lead, not just clicks. Conversion tracking (GTM, GA4, and call tracking) is set up and verified before your campaigns launch, so the numbers you see are numbers you can trust.
Each month you receive a report covering your spend, conversions, cost per conversion, what I changed and why, and what’s next, followed by a strategy call. Because your ad account stays in your name, you can also see your results in the account at any time.
My Guarantees
I do not promise lead counts or sales numbers, because results depend on things outside my control, like how your team follows up on leads. I do promise this:
- No long-term contracts. I do not lock you into 6-month or 12-month agreements. I earn your business every 30 days. Cancel any time with 30 days’ notice.
- Setup guarantee. Once I have your account access and content, if your campaigns aren’t built, your tracking isn’t verified, and everything isn’t live within 10 business days, your second month of management is 50% off. Landing page builds and any delays from Google’s ad review run on their own timelines.
Frequently Asked Questions
Do I pay for ad spend separately?
Yes. Your ad budget goes directly to Google. My fees cover setup and management.
Do I need a new website?
No. I work with your existing site and recommend dedicated landing pages where they will improve results, and I can build them for you as an optional add-on.
Can I cancel?
Yes. Plans are month-to-month with 30 days’ notice.
What do you need from me to start?
Access to your Google Ads account, your website, and any content for landing pages.
How long until I see results?
The first weeks go to getting your tracking and campaigns right and gathering data. Results typically improve over the first 60 to 90 days as that data builds, though timing depends on your budget, your competition, and your offer.
Can you guarantee results?
No honest consultant can guarantee lead counts or sales, because results depend on things outside my control. What I do guarantee is how I work: verified tracking, regular reporting, month-to-month terms, and the setup guarantee above.
What do you do each month?
Weekly optimization (search term reviews, negative keywords, ad testing, and bid adjustments), conversion and landing page recommendations, and a monthly report with a strategy call.
Do you charge a flat fee or a percentage of ad spend?
A flat monthly fee, with no markup on your ad spend. Your budget goes directly to Google.
How much should I spend on ads?
It depends on your business, your market, and your goals, and we set the budget together on your consultation call. For businesses where a single new customer is worth hundreds or thousands of dollars, a typical minimum is $1,500 to $3,000 per month. Eligible non-profits can receive up to $10,000 per month in free Ad Grant spend.
How will I know you're doing a good job?
You should see verified tracking, a clear monthly report that explains what changed and why, and a cost per lead you can follow over time. Because your ad account stays in your name, you can check your results any time.