Independent Paid Media Consultant in Los Angeles
Google Ads for small businesses and nonprofits, with clear conversion tracking and plain-English reporting.
Core Areas of Expertise
Google Search Campaigns
I build and optimize Google Search campaigns, from keyword research and tightly themed ad groups to responsive search ad testing and negative keyword lists that cut wasted spend.
Conversion Tracking
I set up GA4 and Google Tag Manager so you can see which ads lead to calls, forms, and sign-ups, and I test each setup before it goes live.
Google Ad Grants
I have experience managing a nonprofit's Google Ad Grants account within program requirements, including the 5% CTR threshold and conversion-based bidding.
Who Should Hire a PPC Consultant?
Businesses that want more calls, bookings, and leads from Google Ads, but don’t have the budget or expertise to build an in-house team and don’t need a full agency, are a strong fit for working with a PPC consultant. You get specialist-level management of your campaigns, tracking, and landing pages without agency overhead, so more of your budget goes toward results.
No account managers, no handoffs. The person who builds your campaigns is the person who optimizes them.
Which Businesses Benefit Most From Working With a PPC Consultant?
Working with a consultant tends to be the best fit when:
- Your business depends on phone calls, bookings, or form submissions
- You’re a non-profit using or applying for the Google Ad Grant and need to stay compliant
- Your website gets traffic but not enough conversions
- You’ve tried running ads yourself and aren’t sure where the money is going
- You want direct, personal attention instead of being one account among many
- You’re running a time-sensitive promotion or seasonal campaign
If you want measurable results, like leads, calls, and cost per lead, and a clear view of where your budget goes, a consultant is likely a good fit.
Why Hire a PPC Consultant Instead of Doing it Yourself
- Find wasted spend. Without proper oversight, budgets drain into irrelevant searches and poorly performing ads. I find and cut that spend, starting with a negative keyword shield from day one.
- Get your time back. Keyword research, ad testing, bid adjustments, and reporting add up quickly. I handle the day-to-day so you can run your business.
- Trust your data. Broken or missing conversion tracking quietly hurts results. I verify your tracking before optimizing anything.
- One person, the whole picture. Ads, tracking, and landing pages are handled together, so nothing gets lost between vendors.
- Ongoing optimization. Google changes constantly. Weekly hands-on adjustments keep your campaigns competitive.
- Budget control. Your spend is allocated toward what’s working, and you can see exactly where it goes.
How I Work With You
1. Discovery & Alignment
Every successful campaign starts with a deep dive into your organization. I take the time to thoroughly understand your mission, business model, growth objectives, and primary target audience. Whether you are aiming to increase revenue or expand donor engagement, this phase ensures my efforts align perfectly with your vision.
2. Custom Strategy & Roadmap
Using the insights gathered during discovery, I develop a tailored strategy specifically for your goals. Drawing on my years of specialized advertising experience, I outline a clear, actionable roadmap designed to reach your ideal audience efficiently and maximize your budget.
3. Campaign Implementation
With a solid plan in place, I build and launch your campaigns. I take an agile, data-first approach to execution, monitoring initial response metrics closely and making real-time adjustments so your campaigns stay competitive and responsive to market trends.
4. Optimization & Performance Tracking
Getting campaign results is an ongoing process. I continuously monitor account metrics to refine targeting, adjust bidding, and optimize messaging. Every tweak is guided by data, ensuring we consistently drive higher engagement, stronger conversions, and maximum return on investment.
5. Transparent Reporting & Updates
You will never have to guess how your campaigns are performing. I prioritize clear, honest, and reliable communication. You will receive regular performance updates and detailed reports, keeping you fully informed about where your budget is going and the tangible results being generated.
6. True Partnership & Collaboration
I view my role as an extension of your team. Your industry knowledge and organizational insights are invaluable, so I actively incorporate your feedback and ideas into the ongoing strategy. Together, we make sure every campaign stays true to your mission and long-term goals.
What you can count on: verified conversion tracking before I optimize anything, weekly hands-on optimization, straight talk directly from me instead of an account manager, and full ownership of your ad account and landing pages.
Certifications
Tech Stack
The Person Behind the Campaigns
Who I Am
I’m an independent paid media consultant in Los Angeles with a degree in Communication Studies from Cal State Northridge. I run Google Ads for small businesses and have experience managing a nonprofit’s Google Ad Grants account. My background in communication helps me explain performance data in plain English, so owners know what to do next.
What I Believe
You can’t improve what you can’t measure, so I start with conversion tracking. Then I look at the searches people actually use, change one thing at a time, and explain what happened and why.