Strategic Paid Media Consultant & Growth Architect
Building scalable Google Ads systems and full-funnel strategies that transform complex data into predictable, profitable customer acquisition.
Core Areas of Expertise
Full-Funnel Paid Media & Strategy
I architect high-performance ecosystems that move beyond basic media buying. By reverse-engineering competitor wins and utilizing precision keyword forecasting, I build scalable Google Ads systems designed to drive high-intent acquisition for leads, sales, and volunteer recruitment.
Conversion Engineering & Attribution
Data integrity is my North Star. I specialize in GA4/GTM conversion engineering, solving complex technical hurdles like GCLID persistence and server-side tracking leaks. I ensure your data is clean, compliant, and architected to support million-dollar scaling decisions.
Performance Growth & Compliance
Whether managing high-cap corporate budgets or navigating the rigors of Google Ad Grant compliance, I focus on owning the outcome. Through automated A/B experimentation and rigorous account restructuring, I consistently slash CPAs and maximize ROAS for global brands and non-profits alike.
Certifications
Tech Stack
The Architect Behind the Growth
Who I Am
I am a Strategic Paid Media Consultant with a background rooted in high-stakes communication and human behavior. With a degree in Communication Studies and professional experience in Human Resources and international education, I possess a unique edge in audience psychology and bilingual messaging. I’ve transitioned this expertise into the technical world of performance marketing, where I now manage high-cap budgets for global corporations and navigate the rigorous compliance of Google Ad Grants for high-growth non-profits. I don’t just “run ads”, I engineer the infrastructure required to scale them.
What I Believe
I believe that data integrity is the only foundation for scale. In an era of privacy shifts and tracking gaps, “best practices” aren’t enough. I believe in Conversion Engineering—fixing the GCLID leaks, server-side attribution errors, and data discrepancies that most brands ignore. I believe every marketing dollar should be a measurable investment, not a speculative expense. My philosophy is simple: Build the right system and the growth becomes inevitable.
Book a Strategy Audit
Briefly describe your challenges. Let’s engineer a strategy that finally moves the needle.